Shoppable content

Goop, the aspirational wellness & lifestyle website founded by Gwyneth Paltrow, has become a prime example of how to successfully blend content and commerce. In 2017, Goop famously introduced a shopping experience into their immensely popular blog pages, a move that helped them triple their revenue two years in a row. This innovative approach has since become a benchmark for media companies looking to diversify their revenue streams and enhance user engagement. Now, thanks to Vendo, you too could start a multi-vendor marketplace with shoppable products embedded in content.

Hearst Media has been pioneering the blend of content and commerce for over a decade, setting a benchmark in the industry. Their projects span across various brands and platforms, showcasing the potential of shoppable content (Esquire, Good Housekeeping, Elle, Cosmopolitan, Harper's Bazaar). However, for companies without Hearst's vast resources and deep pockets, it would be prudent to consider customizing an existing solution like Vendo instead of embarking on a decade-long development journey.

Are you a digital publisher or a social media influencer spending hour after hour in an attempt to grow your audience and provide meaningful, high-quality content? Is the payoff insufficient to cover the time and effort you put in? We've got a solution that might just fit the bill: start your own eCommerce marketplace with your favorite Shopify or WooCommerce brands as sellers.