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Case Study
Oct 9, 2023

WAO mobile shopping app case study 

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The WAO mobile shopping app provides a wide range of products across various product categories. Mirror their achievements by implementing in-app shopping in your mobile app through Vendo. By including your own marketplace in WebView, users can conveniently shop for outstanding products from domestic brands, resulting in a lucrative sales commission for you.

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When it comes to your marketplace requirements, Vendo has got you covered. They provide a platform that automates day-to-day operations, a diverse range of brands to choose from or the ability to invite your own brands, merchandising and promotional tools, the flexibility to sell through multiple channels including your existing website, emails, SMS, mobile app, and social media, and ongoing support to help you expand your marketplace business

10 success factors of the WAO! mobile shopping app:

Wide Range of Products: WAO! offers a diverse selection of products across various categories, catering to different customer preferences and ensuring a comprehensive shopping experience.

User-Friendly Interface: The app provides a seamless and intuitive user interface, making it easy for customers to navigate, search for products, and complete purchases efficiently.

Secure and Convenient Payment Options: WAO! prioritizes customer security by offering secure payment options, ensuring a safe and convenient transaction process.

Efficient Delivery and Logistics: The app ensures timely and reliable delivery of orders, leveraging efficient logistics to provide a smooth post-purchase experience for customers.

Personalized Recommendations: WAO! utilizes personalized recommendation algorithms to suggest relevant products based on customer preferences, enhancing the overall shopping experience.

Customer Reviews and Ratings: The app incorporates customer reviews and ratings to help users make informed purchasing decisions and build trust in the quality of products.

Responsive Customer Support: WAO! provides responsive customer support, addressing queries and concerns promptly to ensure excellent customer service.

Promotions and Discounts: The app offers regular promotions, discounts, and exclusive deals to incentivize purchases and attract customers.

Social Media Integration: WAO! integrates with social media platforms, allowing users to share their favorite products, seek recommendations, and engage with the brand community.

Seamless Account Management: The app allows users to easily manage their accounts, track orders, and view purchase history, providing a convenient and personalized shopping experience.

Suggestions for WAO’s Growth

Enhance Personalization: Implement personalized recommendations based on customer preferences and browsing history to create a more tailored shopping experience.

Expand Product Categories: Continuously add new product categories to cater to evolving customer needs and increase the variety of offerings.

Leverage Social Media Marketing: Utilize social media platforms to engage with customers, promote special offers, and increase brand visibility.

Invest in Customer Loyalty Programs: Implement loyalty programs to reward repeat customers, encourage brand loyalty, and drive customer retention.

Improve Search and Filtering Capabilities: Enhance the app's search and filtering functionalities to help users find products more efficiently and accurately.

Suggestions to replicate WAO’s success

1. Prioritize User Experience

Focus on creating a user-friendly interface that makes it easy for customers to navigate, search for products, and complete purchases seamlessly.

2. Offer Diverse Product Range

Provide a wide range of products across various categories to cater to different customer preferences and increase the chances of converting sales.

3. Ensure Secure Payment Options

Prioritize customer security by offering secure payment options that instill trust and confidence in users while making transactions.

4. Streamline Delivery Process

Invest in efficient delivery and logistics processes to ensure timely and reliable delivery of orders, providing a positive post-purchase experience.

5. Embrace Personalization

Implement personalization techniques such as personalized recommendations based on customer preferences to enhance the shopping experience and drive customer engagement.

6. Leverage Social Media Marketing

Utilize social media platforms to engage with customers, showcase products, offer exclusive promotions, and increase brand visibility.

7. Implement Customer Loyalty Programs

Create customer loyalty programs that reward repeat purchases, foster brand loyalty, and encourage customers to become brand advocates.

8. Continuously Improve Search Functionality

Enhance search and filtering capabilities to help customers find products more efficiently and accurately, improving their overall shopping experience.

9. Optimize Mobile Experience

Ensure a seamless mobile experience by optimizing the app's performance, speed, and responsiveness on various mobile devices.

10. Analyze Data for Insights

Leverage data analytics to gain insights into customer behavior, preferences, and trends, enabling better decision-making and targeted marketing strategies.

Increase your mobile app's ARPU by integrating Vendo's platform. Provide your users with the opportunity to shop from an array of fantastic products from local brands, while earning triple the affiliate sales commission at an impressive 20-30%.

START YOUR OWN MULTI-BRAND MARKETPLACE ON VENDO 

  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your marketplace: We’ll help you craft a marketplace that aligns with your branding guidelines,
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 

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