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Case Study
Dec 14, 2023

VINTED Multi-Vendor Marketplace Case Study And How to Start Your Own

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Vinted.com is a popular online marketplace where people can buy, sell, and swap second-hand clothing and accessories. It's a sustainable fashion hub for those looking to refresh their wardrobe in an eco-friendly way. Thinking about starting your own online marketplace? Give Vendo a whirl.  It's really easy to use and pretty affordable. In no time at all, like a couple of days, you can have your marketplace all set up. You'll be able to showcase awesome products from domestic brands without the hassle of juggling dozens of inventory or sorting out shipping. Vendo takes care of the tough parts, so you can have fun making your marketplace one-of-a-kind and super cool.

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Vendo is a one-stop-shop for all your marketplace needs, providing you with a marketplace platform automating day-to-day operation, a catalog of brands to pick from or an ability to invite your own brands, merchandising and promotional tools, ability to sell through multiple channels (your existing website, emails & SMS, mobile app, social media), and ongoing daily support scaling your marketplace business.

Vinted.com: Stitching Success in the Second-Hand Marketplace with a Savvy Affiliate Program

Vinted.com: A Sustainable Fashion Revolution

Vinted.com started as a simple idea to create a marketplace for second-hand clothes and rapidly grew into a fashion recycling phenomenon. With millions of users across several countries and a vast array of clothing and accessories available, Vinted has become a leading platform in the sustainable fashion movement. It's not just a marketplace; it's a community where people can buy, sell, and swap clothes, reducing waste and promoting eco-friendly practices.

A Closet of Infinite Possibilities

What sets Vinted apart? Its vast selection and user-friendly experience. From vintage finds to nearly-new high-street brands, Vinted offers a treasure trove of clothing options. This diversity attracts a wide range of users, from bargain hunters to sustainable fashion advocates, all looking for unique pieces to add to their wardrobes.

More Than Just Buying and Selling

Vinted isn't just about transactions; it's about fostering a sustainable lifestyle. They encourage users to think differently about fashion, promoting a 'reuse and recycle' mindset. This approach has not only endeared them to environmentally conscious consumers but has also positioned them as a leader in the sustainable fashion market.

Fashion Forward: Vinted’s Affiliate Program

Vinted affiliate program is an extension of its user-centric model. It invites fashion bloggers, influencers, and sustainability advocates to promote Vinted and earn commissions. This program not only broadens Vinted’s reach but also aligns with their ethos of community and shared value.

Replicating Vinted Marketplace Sustainable Success

Inspired by Vinted? To create a successful marketplace, focus on a niche that resonates with a growing trend – like sustainable fashion. Build a platform that's easy to use and offers a wide variety of products. Cultivate a community around your brand and consider implementing an affiliate program to amplify your reach. By combining a strong vision with user-focused strategies, you could weave your own success story in the online marketplace world.

Get started with a marketplace like Vinted on Vendo!

START YOUR OWN MULTI-BRAND MARKETPLACE ON VENDO

  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your brand identity, ensuring a cohesive and on-brand shopping experience for your customers.
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters.
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts.

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