Introducing in-app shopping and rewards can transform your app into a shopping destination offering a diverse array of products and services from multiple sellers. The Procreate case study demonstrates how a leading digital art and illustration app successfully integrated a multi-vendor marketplace for digital art tools, courses, and artist resources.
Vendo's robust eCommerce platform empowers you to seamlessly incorporate this multi-vendor marketplace strategy, enabling you to curate a wide selection of relevant products, manage multiple sellers as well as your own products, and create a personalized shopping experience.
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Let's explore how Vendo can help you leverage the power of multi-vendor in-app shopping to dramatically enhance your app's value proposition and significantly boost your bottom line, as exemplified by Procreate's artistic implementation.
Procreate brief history
Procreate was developed by Savage Interactive and first released in 2011 for the iPad. It quickly gained popularity among digital artists for its powerful features, intuitive interface, and wide range of customizable brushes. The app has won multiple Apple Design Awards and has become an industry standard for digital illustration, used by professionals and hobbyists alike. Procreate is known for its frequent updates that introduce new features and improvements based on user feedback.
How Procreate added a multi-vendor shopping feature
Recognizing the opportunity to enhance the digital art experience for users, Procreate integrated a multi-vendor marketplace for digital art tools, educational resources, and artist services. This feature was carefully designed to complement the app's primary functions of digital illustration and design.
While maintaining its core offering of powerful drawing tools, Procreate now suggests custom brushes, texture packs, online courses, and digital art accessories based on users' drawing styles and tool preferences. For example, a user who frequently creates character illustrations might see recommendations for character design courses or specialized brush sets.
To ensure quality and relevance, Procreate partnered with respected digital artists, brush creators, course instructors, and digital art accessory manufacturers. The app's developers created an algorithm that analyzes users' drawing habits, tool usage, and engagement with different art styles to provide personalized product recommendations, making the shopping experience feel tailored to each user's artistic journey.
How Procreate benefited from introducing shopping
The introduction of the multi-vendor marketplace brought several advantages to Procreate:
1. New Revenue Stream: Procreate now earns commissions on sales made through its platform, creating an additional source of income beyond app purchases.
2. Enhanced User Experience: By offering relevant digital art resources and tools, the app provides a more comprehensive solution for artists and illustrators.
3. Increased User Engagement: The shopping feature gives users another reason to interact with the app, potentially increasing overall usage and retention rates.
4. Community Building: The marketplace allows Procreate to support its community of artists by offering a platform for them to sell their custom brushes and resources.
5. Competitive Edge: The combination of powerful drawing tools, frequent updates, and a curated shopping experience sets Procreate apart in the digital art app market.
Example products sold by Procreate
Procreate's multi-vendor marketplace offers a wide range of products related to digital art and illustration. Some examples include:
1. Custom Brush Sets: Specialized brushes created by professional artists for various art styles.
2. Texture Packs: High-quality textures for adding depth and detail to digital artwork.
3. Online Courses: Tutorials and classes covering different art techniques and Procreate features.
4. Digital Art Accessories: Styluses, screen protectors, and drawing gloves optimized for use with Procreate.
5. Color Palettes: Curated color schemes for different art styles and moods.
6. Procreate Guides and eBooks: In-depth resources for mastering the app's features.
7. Asset Packs: Pre-made elements like patterns, shapes, or characters for use in illustrations.
8. Commission Services: Connecting users with professional artists for custom artwork.
9. Print-on-Demand Integration: Services for users to easily print and sell their Procreate artwork.
10. Time-lapse Video Tools: Add-ons for enhancing the app's built-in time-lapse recording feature.
These product offerings are carefully curated to align with Procreate's mission of empowering digital artists, providing relevant tools and resources to support users' creative endeavors.
Takeaways
Introducing in-app shopping was a game-changer for Procreate and it could be for your mobile app as well. By offering a curated and multi-vendor shopping experience, implementing a rewarding points system, and providing diverse product offerings, you can create a more engaging, valuable, and profitable app. This strategy not only opens up new revenue streams but also enhances user experience and loyalty, setting your app apart in a crowded marketplace.
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The success of Procreate's multi-vendor marketplace demonstrates the potential of thoughtfully integrated e-commerce in niche apps. By aligning shopping options with user interests and app functionality, developers can create additional value for users while also generating new revenue. As you consider implementing a similar strategy in your app, remember to focus on relevance, user experience, and seamless integration to maximize the benefits of in-app shopping, while always prioritizing the core functionality that attracted users to your app in the first place.
