Introducing in-app shopping and rewards can transform your app into a shopping destination offering a diverse array of products and services from multiple sellers. The Procreate Pocket case study demonstrates how a leading digital art app for mobile devices successfully integrated a multi-vendor marketplace for digital art tools, courses, and artist resources.
Vendo's robust eCommerce platform empowers you to seamlessly incorporate this multi-vendor marketplace strategy, enabling you to curate a wide selection of relevant products, manage multiple sellers as well as your own products, and create a personalized shopping experience.
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Let's explore how Vendo can help you leverage the power of multi-vendor in-app shopping to dramatically enhance your app's value proposition and significantly boost your bottom line, as exemplified by Procreate Pocket's artistic implementation.
Procreate Pocket brief history
Procreate Pocket was launched in 2014 by Savage Interactive as the iPhone version of their popular iPad app, Procreate. It was designed to bring professional-grade digital art tools to mobile phones, allowing artists to create on-the-go. The app quickly gained popularity for its powerful features, intuitive interface, and ability to turn the iPhone into a portable art studio. Procreate Pocket has won multiple Apple Design Awards and has become a favorite among digital artists for its continuous updates and responsive development based on user feedback.
How Procreate Pocket added a multi-vendor shopping feature
Recognizing the opportunity to enhance the digital art experience for mobile users, Procreate Pocket integrated a multi-vendor marketplace for digital art tools, educational resources, and artist services. This feature was carefully designed to complement the app's primary functions of digital illustration and design on mobile devices.
While maintaining its core offering of powerful drawing tools, Procreate Pocket now suggests custom brushes, texture packs, online courses, and digital art accessories based on users' drawing styles and tool preferences. For example, a user who frequently creates digital paintings might see recommendations for specialized brush sets or courses on advanced painting techniques.
To ensure quality and relevance, Procreate Pocket partnered with respected digital artists, brush creators, course instructors, and mobile art accessory manufacturers. The app's developers created an algorithm that analyzes users' drawing habits, tool usage, and engagement with different art styles to provide personalized product recommendations, making the shopping experience feel tailored to each user's artistic journey on mobile.
How Procreate Pocket benefited from introducing shopping
The introduction of the multi-vendor marketplace brought several advantages to Procreate Pocket:
1. New Revenue Stream: Procreate Pocket now earns commissions on sales made through its platform, creating an additional source of income beyond app purchases.
2. Enhanced User Experience: By offering relevant digital art resources and tools optimized for mobile use, the app provides a more comprehensive solution for artists and illustrators.
3. Increased User Engagement: The shopping feature gives users another reason to interact with the app, potentially increasing overall usage and retention rates.
4. Community Building: The marketplace allows Procreate Pocket to support its community of mobile artists by offering a platform for them to sell their custom brushes and resources.
5. Competitive Edge: The combination of powerful mobile drawing tools, frequent updates, and a curated shopping experience sets Procreate Pocket apart in the mobile digital art app market.
Example products sold by Procreate Pocket
Procreate Pocket's multi-vendor marketplace offers a wide range of products related to digital art and illustration on mobile devices. Some examples include:
1. Custom Brush Sets: Specialized brushes created by professional artists, optimized for mobile use.
2. Texture Packs: High-quality textures for adding depth and detail to mobile artwork.
3. Online Courses: Tutorials and classes covering different art techniques specific to mobile art creation.
4. Mobile Art Accessories: Styluses, phone grips, and portable stands optimized for use with Procreate Pocket.
5. Color Palettes: Curated color schemes for different art styles, easily importable into the app.
6. Procreate Pocket Guides and eBooks: In-depth resources for mastering the app's mobile features.
7. Asset Packs: Pre-made elements like patterns, shapes, or characters optimized for mobile screens.
8. Commission Services: Connecting users with professional mobile artists for custom artwork.
9. Print-on-Demand Integration: Services for users to easily print and sell their Procreate Pocket artwork.
10. Mobile-Optimized Lighting Setups: Portable lighting solutions for optimal drawing conditions on mobile.
These product offerings are carefully curated to align with Procreate Pocket's mission of empowering mobile digital artists, providing relevant tools and resources to support users' creative endeavors on their smartphones.
Takeaways
Introducing in-app shopping was a game-changer for Procreate Pocket and it could be for your mobile app as well. By offering a curated and multi-vendor shopping experience, implementing a rewarding points system, and providing diverse product offerings, you can create a more engaging, valuable, and profitable app. This strategy not only opens up new revenue streams but also enhances user experience and loyalty, setting your app apart in a crowded marketplace.
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The success of Procreate Pocket's multi-vendor marketplace demonstrates the potential of thoughtfully integrated e-commerce in niche mobile apps. By aligning shopping options with user interests and app functionality, developers can create additional value for users while also generating new revenue. As you consider implementing a similar strategy in your app, remember to focus on relevance, user experience, and seamless integration to maximize the benefits of in-app shopping, while always prioritizing the core functionality that attracted users to your app in the first place.
