How do you redefine wellness eCommerce for 20-year-olds? Using fresh Gen-Z content packed with shoppable products from 150+ wellness brands in a marketplace model with a creative, mobile-first wrapping. Boom! đ„
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Woo â new Gen-Z feel-good brand and marketplace
Planet Woo is a new online media brand targeting a young audience in the UK, backed by ITV, a major TV broadcaster, and running on the Vendo SaaS eCommerce marketplace platform.
Woo is something else!
It redefines how online media brands:
- interact with their audience through an explosive media mix (editorial, video, social)
- combine content & commerce via life hacks and contextual product recommendations
- monetize their content & audience through multi-brand eCommerce
In the words of the Woo founding father:
âWe wanted to shift the monetisation model for media brands and build a business that didnât rely on advertising revenue. Wooâs marketplace model gives us the freedom to build the platform in a way thatâs led by creativity and audience-need above anything else.â
â Stephen Mai, Woo CEO and Founder
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Creators, Digital Media, and Publishers unlock eCommerce growth
Vendo marketplace SaaS platform allows Creators, Digital Media, and Publishers to unlock eCommerce growth opportunities with a low-risk and low-complexity marketplace model:
đ enabling cross-category online shopping experiences
đ with a single, multi-vendor order and fast delivery
đ from tens of domestic, quality DTC brands
đ onboarded as sellers from Shopify, WooCommerce, and other platforms.
Selling virtual inventory in a marketplace model reduces operational complexity (no procurement, no warehousing, no inventory risk, no fulfillment), requires little upfront investment (with a platform like Vendo), and enables easy experimentation with new product categories, collections, bundles, product edits.
I strongly believe that an eCommerce marketplace is a highly-scalable, high-growth business model resilient to the economic crisis downforce.
Standing on the shoulders of giants
Every visionary, such as Stephen Mai â founder of Woo, when reaching for the stars, is standing on the shoulders of giants. đââïž
In this case, building the underlying eCommerce infrastructure is my long-time co-founder and business partner Damian Legawiec, who has been working tirelessly for months to make this successful launch and further growth possible. đȘ
Damian is Vendoâs CTO and Product Architect. Building 7 days a week. Working double shifts. Managing the team, the tasks, and the priorities. Scaling the platform and our thinking about the SaaS business. đ§
Damian is our Laser-focused Leader and Luminary. đ§ââïž
The high-growth eCommerce marketplace model
Damianâs work lays the foundation for mission-critical eCommerce infrastructure for 1000 more marketplaces to come after Woo. Why? Because this business model is resilient to economic downturns. đ
Not only that, the marketplace model has high-growth potential with an abundance of DTC brands (on Shopify, WooCommerce, Magento, BigCommerce) looking for alternative sales channels and with customers loving the marketplace shopping experience made possible by economies of scale (free shipping, amazing promotions, product collections, product edits, always new arrivals). đ
Damian and his product team are building a platform for (marketplace) platforms, a springboard for a rising wave of marketplaces redefining how audiences and content could be intertwined and monetized. đ°
Creators, Digital Media, and next-gen eComm brands
Monetized by Creators, Digital Media, and next-gen eComm brands, while giving consumers a sense of comfort and privacy, a sense of community and belonging, a micro-dose of life hacks, and contextual product recommendations addressing the most burning needs with authority and social proof. â€
Damian and his product team are the prime enablers of the next generation of eCommerce businesses â organically grown with engaged audiences willingly entrusting their âpurchase intentâ data to the marketplace owner for processing. âč
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