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Case Study
Aug 14, 2023

New Atlas affiliate revenue success tripled

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New Atlas, a distinguished entity in the technology and innovation sector, excels in providing comprehensive coverage and analysis. Capitalizing on its influential standing, New Atlas strategically employs affiliate links to effectively engage its diverse online audience. With Vendo, New Atlas has the potential to significantly elevate its sales commissions—potentially experiencing a 3-5x increase—by seamlessly integrating shoppable products and a user-friendly shopping cart into its content. This presents an innovative pathway for enhanced monetization in the dynamic field of media enterprises with a focus on technology and innovation.

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Vendo simplifies your marketplace strategy as the ultimate one-stop-shop. With automation, a curated brand catalog, merchandising tools, and the flexibility to sell through various channels, Vendo provides reliable daily support.

Unlike affiliate links, Vendo excels in maintaining extended visitor engagement, safeguarding customer data for email list expansion, and opening doors for upselling. It's the comprehensive answer for a thriving marketplace.

Unlocking Success in Digital Publishing

New Atlas, founded in 2002, stands as a cutting-edge online publication at the intersection of technology, science, and innovation. Renowned for its coverage of emerging trends, breakthroughs, and futuristic concepts, New Atlas has carved a niche as a go-to source for enthusiasts and professionals alike. In this article, we delve into the success factors that have propelled New Atlas to the forefront of technology journalism, highlighting its commitment to in-depth reporting, focus on emerging technologies, and a user-friendly digital experience.

Success Factors of New Atlas

In-Depth and Insightful Reporting:

The core of New Atlas's success lies in its commitment to in-depth and insightful reporting. By diving deep into technological advancements, the platform delivers comprehensive analyses and context, catering to a tech-savvy audience seeking more than just surface-level information.

Focus on Emerging Technologies:

New Atlas excels in its focus on emerging technologies. From artificial intelligence and renewable energy to space exploration and cutting-edge gadgets, the platform consistently covers the latest trends and innovations, keeping its audience ahead of the curve in the fast-paced world of technology.

Futuristic Concepts and Design:

The platform's success is accentuated by its exploration of futuristic concepts and design. New Atlas showcases avant-garde ideas and prototypes, sparking the imagination of its readers and providing a glimpse into the possibilities of tomorrow's technological landscape.

User-Friendly Digital Experience:

New Atlas prioritizes a user-friendly digital experience. With a well-designed website, intuitive navigation, and a visually appealing layout, the platform ensures that readers can easily access and enjoy its content, contributing to a positive overall user experience.

Multimedia Integration:

The success of New Atlas is enhanced by its effective use of multimedia. Incorporating high-quality images, videos, and interactive features, the platform provides a visually engaging and immersive experience, catering to an audience that values dynamic and multimedia-rich content.

Community Engagement and Comments:

New Atlas actively engages its audience through comments and community interaction. Encouraging readers to share their thoughts, insights, and opinions fosters a sense of community, transforming the platform into a hub for discussions on the latest technological developments.

Regular Updates and Timely Coverage:

New Atlas stays successful through regular updates and timely coverage. The platform ensures that its audience remains informed about the latest happenings in the tech world by delivering content in a timely manner, keeping readers abreast of rapidly evolving technological landscapes.

Global Perspective on Innovations:

New Atlas offers a global perspective on innovations. By covering technological breakthroughs from around the world, the platform provides its audience with a diverse and inclusive view of innovation, reflecting the interconnected nature of the global tech community.

Collaborations and Partnerships:

Collaborations and partnerships contribute to New Atlas's success. The platform collaborates with tech companies, innovators, and industry experts, enhancing its content with exclusive insights and access to cutting-edge developments, thereby strengthening its credibility.

Adaptability to Tech Trends:

New Atlas's adaptability to evolving tech trends is a key success factor. The platform stays ahead by embracing new technologies, trends, and storytelling methods, ensuring that it remains a relevant and influential player in the dynamic field of technology journalism.

Audience and Value:

Tech Enthusiasts and Professionals:

New Atlas caters to tech enthusiasts and professionals who seek in-depth insights into emerging technologies. The platform's value lies in providing a curated space where readers can explore the latest advancements and gain a deeper understanding of their implications.

Innovators and Designers:

Innovators and designers find value in New Atlas's coverage of futuristic concepts and designs. The platform serves as a source of inspiration for creative minds, offering a showcase of cutting-edge ideas that push the boundaries of what is possible.

Researchers and Industry Insiders:

Researchers and industry insiders value New Atlas for its comprehensive and timely coverage. The platform provides a valuable resource for those conducting research or working within the tech industry, offering insights into breakthroughs and trends that shape the future.

Suggestions for Businesses to Replicate Success:

Commitment to In-Depth Reporting:

Emphasize a commitment to in-depth reporting. Businesses should prioritize thorough analyses, providing audiences with comprehensive insights and context that go beyond surface-level information.

Stay Focused on Emerging Technologies:

Maintain a keen focus on emerging technologies. To replicate New Atlas's success, businesses should consistently cover the latest trends and innovations, positioning themselves as authorities in the rapidly evolving landscape of their industry.

Explore Futuristic Concepts and Design:

Embrace futuristic concepts and design. Businesses can capture audience attention by showcasing forward-thinking ideas and prototypes, sparking imagination and presenting a vision of what the future could hold within their industry.

Prioritize User-Friendly Digital Experiences:

Prioritize a user-friendly digital experience. Invest in a well-designed website, intuitive navigation, and a visually appealing layout to ensure that audiences can easily access and enjoy your content.

Integrate Multimedia Effectively:

Effectively integrate multimedia into content. Whether through high-quality images, videos, or interactive features, businesses should provide a visually engaging and immersive experience for their audience.

Encourage Community Engagement:

Actively encourage community engagement. Create spaces for audience interaction, such as comments sections or forums, fostering a sense of community and turning the platform into a hub for discussions related to the industry.

Ensure Regular Updates and Timely Coverage:

Stay committed to regular updates and timely coverage. Consistency is key in keeping audiences informed, and businesses should strive to deliver content in a timely manner, especially in fast-paced industries.

Adopt a Global Perspective:

Adopt a global perspective on innovations. Businesses should strive to cover developments from around the world, providing audiences with a diverse and inclusive view of innovation within their industry.

Explore Collaborations and Partnerships:

Explore collaborations and partnerships. Building connections with industry experts, innovators, and organizations can enhance content with exclusive insights and strengthen the overall credibility of the business.

Remain Adaptable to Tech Trends:

Stay adaptable to evolving tech trends. To replicate success, businesses should be agile in embracing new technologies, trends, and storytelling methods, ensuring relevance and influence in their dynamic industry.

However, an alternative method for generating revenue from your online audience could be advantageous.

Creating your own multi-brand marketplace on Vendo may potentially triple your affiliate sales commission, reaching an impressive 20-30%.

Beyond that, acknowledge the heightened period visitors engage with your pages, the safeguarding of vital customer data for email list expansion, and the diverse array of upselling possibilities in the future.

START YOUR OWN MULTI-BRAND MARKETPLACE ON VENDO 

  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your branding guidelines,
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 

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