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Case Study
Nov 13, 2023

Mytheresa marketplace affiliate program

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Mytheresa is an online luxury fashion retailer that offers a wide range of designer clothing, shoes, handbags, and accessories for women, men, and kids. If you’re looking for a Mytheresa affiliate program, maybe you’d like to consider starting your own marketplace with 3-5x higher sales commission. Here’s how.

Starting a multi-vendor marketplace becomes less complicated and more budget-wise with Vendo. You can swiftly begin to feature products from a variety of vendors, free from the complexities of inventory and shipping. And the sales commissions are around 20-30% instead of 5%.

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Choose Vendo for an all-in-one marketplace experience, offering an automated platform for daily operations, a variety of brands or the option to add your own, merchandising and promotional tools, sales options across multiple channels (website, emails, SMS, mobile app, social media), and continual support for expanding your marketplace.

Mytheresa Marketplace Success Factors

Mytheresa is known for its exclusive partnerships with renowned fashion houses and its selection of high-end, curated fashion pieces, making it a destination for luxury shopping online.

Here are the key reasons behind Mytheresa's successful journey in the luxury online retail space:

  • Establishment: Founded 30 years ago in Munich by Susanne and Christoph Botschen, Mytheresa began as a boutique before venturing online​​.
  • Online Pioneer: Launched one of the first online shops for luxury brands, now accounting for over 95% of its business​​​​.
  • Expansion: Opened a 10,000 m² logistics center in Munich, later expanding to a 32,000 m² center​​​​.
  • Diversification: Broadened offerings with Mytheresa Kids and Mytheresa Men, catering to a wider customer base​​​​.
  • Market Recognition: Debuted on the New York Stock Exchange and announced a new 55,000m² logistics site, highlighting its growth and market confidence​​.

Mytheresa Affiliate Program

The Mytheresa affiliate program is designed for individuals and companies interested in earning commissions by promoting Mytheresa's luxury fashion products. Here are five key aspects of the program:

  • Commission Rate: Affiliates earn a commission of 8% per sale, incentivizing effective promotion of Mytheresa's products​​.
  • Program Purpose: The program compensates affiliates for sales generated through their promotional efforts, linking their success directly to Mytheresa's sales​​.
  • Application Process: Interested parties can join the affiliate program by completing an application form, making it accessible to a wide range of promoters​​.
  • Commission Reversal: In cases of product returns, the affiliate's commission is typically reversed, although exceptions can be negotiated based on consistent sales performance​​.
  • Platform Requirements: Having a website is highly recommended for success as an affiliate, although other channels like social media and email marketing can also be utilized​​.

Get started with a marketplace like Mytheresa on Vendo. Get 3-5x higher sales commission!

Starting a multi-vendor marketplace becomes less complicated and more budget-wise with Vendo. You can swiftly begin to feature products from a variety of vendors, free from the complexities of inventory and shipping. And the sales commissions are around 20-30% instead of 5%.

START YOUR OWN MULTI-BRAND MARKETPLACE ON VENDO 

  • Book a demo call: We’ll set up your demo marketplace and populate it with products.
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your brand identity, ensuring a cohesive and on-brand shopping experience for your customers.
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 

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