Introducing in-app shopping and rewards can transform your app into a shopping destination offering a diverse array of products and services from multiple sellers. The Memrise case study demonstrates how a leading language learning app successfully integrated a multi-vendor marketplace for language resources, cultural products, and educational tools.
Vendo's robust eCommerce platform empowers you to seamlessly incorporate this multi-vendor marketplace strategy, enabling you to curate a wide selection of relevant products, manage multiple sellers as well as your own products, and create a personalized shopping experience.
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Let's explore how Vendo can help you leverage the power of multi-vendor in-app shopping to dramatically enhance your app's value proposition and significantly boost your bottom line, as exemplified by Memrise's linguistic implementation.
Memrise brief history
Memrise was founded in 2010 by Ed Cooke, a Grand Master of Memory, and Greg Detre, a Princeton neuroscientist specializing in the science of memory and forgetting. The app was designed to make language learning more effective and enjoyable by using mnemonic techniques, spaced repetition, and crowdsourced content. Memrise quickly gained popularity for its unique approach to vocabulary acquisition, incorporating humor and visual associations to aid memory retention.
How Memrise added a multi-vendor shopping feature
Recognizing the opportunity to enhance the language learning experience for users, Memrise integrated a multi-vendor marketplace for language learning resources, cultural products, and educational tools. This feature was carefully designed to complement the app's primary functions of vocabulary acquisition and language practice.
While maintaining its core offering of mnemonic-based language courses, Memrise now suggests language learning materials, cultural items, and educational tools based on the languages users are learning and their progress. For example, a user learning Japanese might see recommendations for manga in Japanese, traditional calligraphy sets, or books on Japanese culture.
To ensure quality and relevance, Memrise partnered with language resource providers, cultural goods suppliers, and educational technology companies. The app's developers created an algorithm that analyzes users' learning patterns, favorite mnemonic devices, and engagement with different types of content to provide personalized product recommendations, making the shopping experience feel tailored to each user's language learning journey.
How Memrise benefited from introducing shopping
The introduction of the multi-vendor marketplace brought several advantages to Memrise:
1. New Revenue Stream: Memrise now earns commissions on sales made through its platform, creating an additional source of income beyond premium subscriptions.
2. Enhanced User Experience: By offering relevant language learning resources and cultural products, the app provides a more comprehensive solution for language learners.
3. Increased User Engagement: The shopping feature gives users another reason to interact with the app, potentially increasing overall usage and retention rates.
4. Cultural Immersion: The ability to purchase authentic cultural products enhances the language learning experience by providing real-world context.
5. Competitive Edge: The combination of mnemonic-based learning, crowdsourced content, and curated shopping options sets Memrise apart in the language learning app market.
Example products sold by Memrise
Memrise's multi-vendor marketplace offers a wide range of products related to language learning and cultural exploration. Some examples include:
1. Language Learning Books: Textbooks and workbooks that complement Memrise's digital content.
2. Cultural Literature: Books in original languages, from beginner to advanced levels.
3. Language Learning Games: Board games and card games designed to reinforce vocabulary and grammar.
4. Cultural Artifacts: Traditional items from countries where target languages are spoken.
5. Language Exchange Trip Essentials: Travel guides and cultural etiquette books for immersion experiences.
6. Memory-Enhancing Tools: Physical flashcards and memory palace kits to support Memrise's mnemonic techniques.
7. Language Learning Tech: Translation earbuds and language learning tablets.
8. Cultural Experiences: Virtual reality tours of countries and landmarks related to the target languages.
9. Language Proficiency Test Prep Materials: Resources for standardized language tests.
10. Memrise-branded Merchandise: Apparel and accessories featuring Memrise's mascot and popular memes from the app.
These product offerings are carefully curated to align with Memrise's mission of making language learning fun and effective, providing relevant tools and resources to support users' linguistic and cultural exploration.
Takeaways
Introducing in-app shopping was a game-changer for Memrise and it could be for your mobile app as well. By offering a curated and multi-vendor shopping experience, implementing a rewarding points system, and providing diverse product offerings, you can create a more engaging, valuable, and profitable app. This strategy not only opens up new revenue streams but also enhances user experience and loyalty, setting your app apart in a crowded marketplace.
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The success of Memrise's multi-vendor marketplace demonstrates the potential of thoughtfully integrated e-commerce in niche apps. By aligning shopping options with user interests and app functionality, developers can create additional value for users while also generating new revenue. As you consider implementing a similar strategy in your app, remember to focus on relevance, user experience, and seamless integration to maximize the benefits of in-app shopping, while always prioritizing the core functionality that attracted users to your app in the first place.
