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Case Study
Nov 17, 2023

Matches marketplace affiliate program

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MatchesFashion is an online luxury fashion retailer that offers a curated selection of designer clothing, accessories, and lifestyle products. If you’re looking for a Matches affiliate program, maybe you’d like to consider starting your own marketplace with 3-5x higher sales commission. Here’s how.

Vendo brings a simplified and economical approach to launching your multi-vendor marketplace. Kickstart your operation with products from several vendors quickly, minus the burden of inventory and shipping coordination. And the sales commissions hover around 20-30% instead of 5%.

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Vendo is the complete package for marketplace requirements, providing an automated operational platform, a catalog of brands or the ability to invite your own, tools for merchandising and promotion, the ability to sell through various channels (website, emails, SMS, mobile app, social media), and regular support for your marketplace growth.

Matches Marketplace Success Factors

Matches caters to a global audience of fashion enthusiasts and shoppers seeking high-end, curated fashion items. Here are the key reasons behind MATCHESFASHION's marketplace success story, summarized in bullet points:

  • Foundation and Growth: Founded by Tom and Ruth Chapman in 1987 with a single store in Wimbledon Village, MATCHESFASHION expanded its reach by opening an online store in 2007.
  • Online Dominance: Transitioning from a bricks-and-mortar business, MATCHESFASHION now generates 95% of its revenue from online sales. It serves customers in 176 countries, offering its website and mobile apps in four languages​​.
  • Marketing Innovations: The company has increased the number of marketing campaigns across its digital platforms. They've made significant improvements in the efficiency of their marketing efforts, reducing the team required for content publishing from 15 people to just one, and repurposing developer resources to new projects​​.
  • Recent Developments: In recent years, MATCHESFASHION has rebranded from Matchesfashion to Matches, engaged in exclusive events and collaborations, such as partnering with Sellier Knightsbridge to sell vintage bags and collaborating with luxury car manufacturer Aston Martin. Despite a slight revenue drop in 2023, the company has grown its customer base in key markets like the UK and US, and improved its underlying profitability​​.

Matches Affiliate Program

The MATCHESFASHION affiliate program is designed to benefit fashion-centric websites and those interested in promoting luxury fashion. Here are five important aspects of the program:

  • Easy and Free Registration: Joining the MATCHESFASHION affiliate program is straightforward and free, allowing affiliates to earn commissions on sales generated through their websites.
  • Competitive Commissions: Affiliates earn competitive commissions on net sales, which excludes shipping, taxes, and returns. This provides a lucrative opportunity for website owners.
  • Global Reach for Earnings: The program offers commissions on international sales originating from an affiliate's site within 30 days, expanding the potential for earnings across a global customer base.
  • Dedicated Support Team: MATCHESFASHION provides a dedicated affiliate team to assist affiliates, ensuring they have the support needed to succeed in the program.
  • Marketing and Promotional Materials: Affiliates receive regular newsletters to stay updated on the latest trends and must-have buys for the season, along with access to product and catwalk imagery to enhance their promotional efforts​​.

Get started with a marketplace like Matches on Vendo. Get 3-5x higher sales commission!

Vendo brings a simplified and economical approach to launching your multi-vendor marketplace. Kickstart your operation with products from several vendors quickly, minus the burden of inventory and shipping coordination. And the sales commissions hover around 20-30% instead of 5%.

START YOUR OWN MULTI-BRAND MARKETPLACE ON VENDO 

  • Book a demo call: We’ll set up your demo marketplace and populate it with products.
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your brand identity, ensuring a cohesive and on-brand shopping experience for your customers.
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 

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