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Case Study
Nov 14, 2023

House Account mobile shopping app case study

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House Account is a mobile shopping app designed to connect shoppers with independent boutiques specializing in apparel, home goods, and jewelry. If you have a mobile app similar to House Account, you can explore monetization opportunities by introducing in-app shopping using Vendo. 

By integrating your own marketplace within a WebView, you can give your users the chance to discover and purchase a variety of incredible products from domestic brands, while also earning a commission on each sale.

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With Vendo, you get everything you need for your marketplace in one place. We automate your day-to-day tasks, give you a wide range of brands to choose from or invite your own, provide tools to help you promote and showcase your products, enable you to sell through different channels (website, emails & SMS, mobile app, social media), and offer continuous support to help your marketplace business thrive.

Success factors of House Account mobile shopping app

Curated Boutique Selection

House Account's success can be attributed to its extensive network of handpicked independent boutiques. By curating a diverse range of high-quality apparel, home goods, and jewelry, the app offers customers a unique and exclusive shopping experience.

Personalized Recommendations

The app utilizes advanced algorithms to analyze user preferences and browsing behavior. This enables House Account to provide personalized recommendations, ensuring that customers discover products that align with their individual tastes and preferences.

Seamless User Experience

House Account has prioritized creating a user-friendly interface that enhances the shopping experience. With intuitive navigation, easy-to-use search filters, and a streamlined checkout process, the app ensures a seamless and hassle-free shopping journey for its users.

Social Integration

House Account integrates social media features, allowing users to share their favorite products and boutiques with their friends and followers. This social aspect enhances engagement and encourages word-of-mouth marketing, contributing to the app's success.

Suggestions for House Account's Growth

Expand Boutique Network 

Continuously onboard new independent boutiques to offer users an even wider selection of products and styles.

Enhance Personalization

Further refine the recommendation algorithms to provide even more accurate and tailored product suggestions based on user preferences.

Introduce Loyalty Program 

Implement a loyalty program that rewards frequent shoppers with exclusive discounts, early access to new arrivals, or special promotions.

Improve Social Sharing Features

Enhance the social integration capabilities to encourage users to share their purchases and boutique discoveries on various social media platforms.

Collaborate with Influencers

Partner with influential fashion and lifestyle bloggers or social media influencers to promote House Account and increase brand visibility.

Optimize Mobile Performance

Continuously optimize the app's performance to ensure fast loading times, smooth navigation, and a seamless user experience across different devices.

Offer Exclusive Collaborations

Collaborate with popular designers or brands to create limited-edition collections exclusively available on House Account, attracting new customers and generating buzz.

10 Tips for businesses to replicate House Account's success

1. Curate a Diverse Selection of Products

Handpick a wide range of high-quality products that cater to different customer preferences and interests.

2. Prioritize Personalization

Invest in advanced algorithms and data analysis to provide personalized product recommendations based on customer preferences and behavior.

3. Focus on User Experience

Create a user-friendly interface with intuitive navigation, easy search filters, and a seamless checkout process.

4. Leverage Social Media

Integrate social sharing features to encourage customers to share their purchases and experiences, increasing brand visibility.

5. Build Strong Relationships with Independent Retailers

Establish partnerships with independent boutiques to offer unique products and build a strong network of trusted sellers.

6. Embrace Mobile Technology

Develop a mobile app that offers convenience, accessibility, and a personalized shopping experience for customers on the go.

7. Implement Loyalty Programs

Reward customer loyalty with exclusive discounts, early access to new products, or special promotions to encourage repeat purchases.

8. Collaborate with Influencers

Partner with influencers or industry experts to promote your brand and reach a wider audience.

9. Continuously Optimize Performance

Regularly update and optimize your app or website to ensure fast loading times, smooth navigation, and a seamless user experience.

10. Foster Customer Engagement

Encourage customer feedback, reviews, and ratings to build trust and engage with your customer community.

Enhance your mobile app's income by integrating Vendo. Offer users the opportunity to shop for amazing products from domestic brands and earn a higher affiliate sales commission of 20-30%, which is 3-5 times more than what most affiliate links provide.

START YOUR OWN MULTI-BRAND MARKETPLACE ON VENDO 

  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your marketplace: We’ll help you craft a marketplace that aligns with your branding guidelines,
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 

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