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Case Study
Oct 16, 2023

Haaretz Affiliate Revenue Success Tripled

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Haaretz, a reputable source for news and analysis in Israel, holds a significant position in delivering comprehensive coverage of national and international events. Haaretz recognizes the importance of sales commissions, particularly derived from product reviews and recommendations, as a substantial revenue stream. The integration of Vendo introduces an exciting opportunity for Haaretz to potentially amplify its sales commissions—potentially experiencing a remarkable 3-5x increase. 

By seamlessly incorporating shoppable products and a user-friendly shopping experience into its platform, Haaretz can strategically enhance its monetization strategies, providing an enriched and interactive space for readers seeking insightful news and analysis.

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Looking for a comprehensive marketplace solution? Vendo is your go-to one-stop-shop. It provides a platform that automates daily operations, a range of brands to choose from (or invite your own), merchandising tools, and the flexibility to sell through multiple channels. Plus, ongoing daily support ensures your marketplace business scales seamlessly.

Choose Vendo for a revolutionary approach to affiliate marketing; it keeps visitors engaged for longer periods, secures essential customer data, and paves the way for successful upselling ventures.

Success factors for Haaretz

Quality journalism: Providing high-quality, reliable, and insightful journalism that engages readers.

Editorial independence: Maintaining editorial independence and integrity in reporting news and opinions.

Digital presence: Leveraging digital platforms effectively to reach a wider audience and adapt to changing media consumption habits.

Diverse perspectives: Offering a range of viewpoints and voices to cater to a diverse readership.

Investigative reporting: Conducting in-depth investigations and reporting on important issues that matter to the public.

Brand reputation: Building a strong brand reputation based on trust, credibility, and excellence in journalism.

Audience engagement: Interacting with readers, soliciting feedback, and fostering a sense of community among its audience.

Adaptability: Being able to adapt to technological advancements, industry trends, and evolving reader preferences.

Talent and expertise: Employing skilled journalists, editors, and contributors who bring expertise and insight to their work.

Social responsibility: Demonstrating a commitment to social responsibility by covering important social issues, promoting diversity, and contributing positively to society.

Evaluation of Haaretz value proposition and audience

Value Proposition of Haaretz:

Quality Journalism: Haaretz offers high-quality, reliable journalism with in-depth analysis and insightful commentary.

Editorial Independence: The newspaper maintains editorial independence and integrity in reporting news and opinions.

Diverse Perspectives: Haaretz provides a range of viewpoints to cater to a diverse readership.

Investigative Reporting: The newspaper conducts in-depth investigations and covers important issues that matter to the public.

Digital Presence: Haaretz leverages digital platforms effectively to reach a wider audience and adapt to changing media consumption habits.

Audience of Haaretz:

Educated Readership: Haaretz attracts educated and intellectually curious individuals who value quality reporting and critical analysis.

Interest in Israeli Affairs: The audience is interested in Israeli politics, culture, and society, as well as international affairs.

Varied Professionals: Readers may include policymakers, academics, journalists, business professionals, and individuals seeking a deeper understanding of complex issues.

Appreciation for Quality Journalism: The audience values editorial independence, diverse perspectives, and a commitment to social responsibility.

Suggestions for replicating success

Set clear goals: Define what success means to you and establish specific, measurable goals to work towards.

Develop a plan: Create a detailed plan outlining the steps you need to take to achieve your goals.

Stay focused: Concentrate on your priorities and avoid getting distracted by less important tasks.

Learn from failures: Use setbacks as learning opportunities and adjust your approach accordingly.

Seek feedback: Get input from others to gain different perspectives and improve your performance.

Build a strong network: Surround yourself with supportive and knowledgeable individuals who can help you succeed.

Stay motivated: Find ways to stay inspired and maintain your enthusiasm for your goals.

Continuously improve: Strive for personal growth and development by seeking out new knowledge and skills.

Manage your time effectively: Prioritize tasks, set deadlines, and avoid procrastination to make the most of your time.

Celebrate achievements: Acknowledge and celebrate your successes along the way to stay motivated and inspired.

However, an alternative avenue for monetizing your online audience can be explored for better results.

Launching a multi-brand marketplace on Vendo might significantly increase your affiliate sales commission, offering 3-5 times more than regular affiliate links.

Apart from the extended time users spend on your pages, anticipate a growth in customer data retention for effective email list expansion and a wide array of potential upselling avenues.

START YOUR OWN MULTI-BRAND MARKETPLACE ON VENDO 

  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your branding guidelines,
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 

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