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Case Study
Oct 14, 2023

Goodee multi-vendor marketplace success

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GOODEE is an online marketplace where you can find a variety of homewares and lifestyle products. It's a place that emphasizes good design, ethical choices, and sustainability in the products it offers. If you're looking for items that are not only well-designed but also make a positive impact on the world, GOODEE is the place to explore.

With Vendo, starting your own multi-vendor marketplace is more affordable and straightforward than ever. You can begin selling products from numerous vendors and go live within days, all without the burden of managing inventory and shipping. 

Vendo operates in a streamlined dropshipping model, relieving you of the logistical complexities and allowing you to focus on growing your marketplace.

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What is GOODEE and What Does it Offer?

GOODEE is a community of socially-conscious design enthusiasts who place caring for people and the planet at the core of their operations. They provide a platform where consumers can discover and purchase essential homewares and lifestyle products that align with their values. The marketplace offers a wide range of product categories, including serveware, dinnerware, drinkware, decanters and carafes, kids tableware, trays, tabletop items, BBQ and grilling accessories, bags and containers, linens and aprons, as well as tools and accessories. Their selection reflects their commitment to a happier and more sustainable future for all.

The History of GOODEE

GOODEE was founded in 2018 by designers and entrepreneurs Byron and Dexter Peart, who previously established the acclaimed brand WANT Les Essentiels in 2007. With a rich background in design, the twin brothers set out on a new mission to co-create a world that's smarter, kinder, and more beautiful. They decided to exclusively work with artisans and products that make a positive social or environmental impact. GOODEE is the manifestation of this vision, serving as a global online platform that values storytelling and impactful products.

What Sets GOODEE Apart and Why it is Successful?

GOODEE stands out by championing community, transparency, and sustainability. Their approach is rooted in the belief that conscious commerce has the power to transform the world. Every product they offer is transparently sourced, ethically made, and designed to last. GOODEE's brand partners report on various aspects of their products, including materials, supply chains, labor standards, ecological footprints, and business practices, ensuring that every item meets their high standards. This dedication to sustainability and social responsibility has helped GOODEE gain traction among consumers who want to make a difference with their purchases.

One key aspect that sets GOODEE apart is its commitment to storytelling. They believe in the power of sharing the stories behind their products, the creators, artisans, and entrepreneurs who inspire them. This approach not only adds depth and meaning to their offerings but also amplifies diverse voices and perspectives.

How to Replicate GOODEE's Success

Replicating the success of GOODEE's business model involves embracing the values of good design, good people, and good impact. Here are some key takeaways to consider:

Curate Responsibly

Select products that align with sustainability and social responsibility goals. Vet suppliers and brands to ensure their commitment to ethical practices and transparency.

Embrace Inclusivity

Foster an inclusive workplace that values diversity and celebrates people's unique talents and stories. Diverse backgrounds and perspectives can enrich your brand.

Tell Compelling Stories

Emphasize the stories behind your products and the individuals who create them. This adds a personal and meaningful dimension to your offerings.

Collaborate with Like-Minded Creators

Seek out creators, artisans, and brands that share your commitment to making a positive social or environmental impact. Collaborative efforts can help amplify your mission.

Focus on Sustainability

Implement sustainable practices in your supply chain, product materials, and production processes. Consider certifications and standards that promote eco-friendliness.

Empower Your Consumers

Educate and engage your customers, turning them into conscious consumers who understand the impact of their purchases. Offer products that encourage responsible consumption.

GOODEE's success is a testament to the power of conscious commerce. By replicating their approach and values, businesses can contribute to a better, kinder, and more beautiful world—one product at a time.

Get started with a marketplace like Goodee on Vendo!

How to quickly start your own multi-vendor marketplace on Vendo and go live in just a few days

  1. Sign Up and Start a Free Trial: Begin by signing up for Vendo's free trial to explore its features and capabilities.
  2. Configure a Storefront: Create a storefront that aligns with your brand identity, ensuring a cohesive and on-brand appearance.
  3. Onboard Brands: Invite your preferred brands or choose from Vendo's brand catalog to enrich your product offerings.
  4. Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demands.
  5. Start Selling: Link to your marketplace on your website, share it on social media, and include it in your newsletters to reach a broader audience.
  6. Get Paid Quickly: Get paid as soon as products are shipped by the vendors.

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