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Case Study
Aug 29, 2023

Giftly mobile shopping app case study

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Giftly has revolutionized the way people buy and send gift cards through its mobile shopping app. With Vendo, you can add in-app shopping to your mobile app introducing a new revenue source. Enable your users to shop for great products from domestic brands while earning a commission on each sale.

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Vendo is the ultimate marketplace solution for anyone looking to streamline their eCommerce operations. With its platform automating day-to-day operations, a catalog of brands to choose from, and the ability to invite your own brands, you'll have everything you need. Plus, you'll have access to merchandising and promotional tools, the ability to sell through multiple channels, and ongoing support to help scale your business.

Success of the Giftly Mobile Shopping App

Founded in 2012, Giftly aimed to provide a seamless and convenient platform for purchasing gift cards. Over the years, the app has experienced exponential growth, establishing itself as the go-to choice for consumers seeking a hassle-free gifting experience. 

The app's user-friendly interface and extensive range of retailers and restaurants have played a significant role in its widespread adoption.

App has over 1 million downloads and an impressive 4.5-star rating on the App Store.The company has also been able to secure funding from investors, with a total of $5.5 million raised to date.

Success Factors:

Intuitive User Interface

Giftly owes much of its success to its intuitive and user-friendly interface, allowing users to effortlessly navigate and purchase gift cards.

Extensive Retailer Selection

With a vast network of over 1,000 businesses available on the app, Giftly offers users a diverse range of options to suit various preferences and tastes.

Customization Options

The ability to create personalized gift cards that are universally accepted at establishments accepting credit cards sets Giftly apart from competitors, earning high praise from users.

Convenience

By eliminating the need for physical gift cards, Giftly provides users with a convenient way to purchase and send gifts directly through the app.

Robust Security Measures

Giftly prioritizes the security of users' personal and financial information, employing advanced encryption and security measures to ensure a safe shopping experience.

Responsive Customer Service

Giftly's commitment to prompt and responsive customer service has earned the trust and satisfaction of its users, addressing inquiries and concerns in a timely manner.

Multi-Platform Availability

With availability on both iOS and Android devices, Giftly caters to a wide range of users, expanding its reach and accessibility.

Tips for replicating giftly mobile shopping app success:

Prioritize User Experience

Create a user-friendly interface that simplifies the purchasing process and ensures a seamless experience.

Offer a Wide Range of Choices 

Provide a diverse selection of products or services to appeal to a broader customer base.

Unique Features

Differentiate your business by offering unique features or customization options that set you apart from competitors.

Invest in Marketing 

Allocate resources to marketing and advertising efforts to increase brand awareness and attract new customers.

Leverage Social Media 

Build a strong presence on social media platforms to engage with customers and promote your brand effectively.

Utilize Customer Reviews 

Encourage customers to leave reviews and testimonials, leveraging social proof to build trust among potential customers.

Excellent Customer Service

Prioritize prompt and attentive customer service, addressing inquiries and concerns promptly to enhance customer satisfaction.

Build Partnerships 

Collaborate with other businesses or influencers to expand your reach and tap into new customer segments.

Optimize Mobile Experience

Ensure your app or website is optimized for mobile devices, providing a seamless shopping experience for mobile users.

With Vendo, you can boost your mobile app ARPU by providing your users access to a wide range of fantastic products from local brands, while also increasing your affiliate sales commission to 20-30%, which is three to five times higher than most affiliate links.

Get started with a marketplace like Giftly on Vendo!

START YOUR OWN MULTI-BRAND MARKETPLACE ON VENDO 

  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your brand identity, ensuring a cohesive and on-brand shopping experience for your customers.
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 

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