Feelunique is an online marketplace specializing in beauty and cosmetics products. They offer a wide range of skincare, makeup, haircare, and fragrance products from various brands. Customers can shop for beauty and personal care items, as well as receive beauty tips and advice through their website.
With Vendo, starting your own multi-vendor marketplace is more affordable and straightforward than ever. You can begin selling products from numerous vendors and go live within days, all without the burden of managing inventory and shipping.
Vendo operates in a streamlined dropshipping model, relieving you of the logistical complexities and allowing you to focus on growing your marketplace.
{{blog-card}}
Origins and History
Feelunique.com's beauty journey began in the United Kingdom in 2005. Aaron Chatterley and Richard Schiessl founded it, driven by their shared passion for making beauty products easily accessible. Their vision was simple: create an online platform where beauty enthusiasts could effortlessly discover their favorite brands and products.
Growth and Acquisition by Sephora
Over the years, Feelunique blossomed from a small UK startup into a global beauty sensation. It's the place where more than 35,000 beauty products found a cozy corner, and it became home to a community of 1.3 million active customers. What fueled this growth? Feelunique embraced the online revolution early on, focusing on customer satisfaction and offering a wide range of top-quality products. In July 2021, Feelunique was acquired by LVMH-owned beauty giant Sephora.
What Made Feelunique Successful
Feelunique's recipe for success includes:
Variety
They offer an extensive range of brands and products, ensuring it's a one-stop-shop for beauty enthusiasts.
Convenience
Feelunique made the beauty routine more accessible by enabling you to shop from your couch in your PJs.
Customer-Centric Approach
They prioritize customer satisfaction with excellent service and a user-friendly interface, keeping customers coming back.
Global Reach
Expanding beyond the UK and offering international shipping allowed them to tap into a global market of beauty lovers.
Innovation
Feelunique stays ahead of the curve with emerging beauty trends and technology, and their regularly updated content and blog provide valuable tips and how-tos.
How to Replicate Feelunique's Success
If you're looking to replicate Feelunique's success, consider these key steps:
Diverse Product Range
Offer a wide variety of products to cater to diverse customer needs and preferences.
E-Commerce Focus
Embrace the digital age by investing in a user-friendly website and mobile app.
Excellent Customer Service
Prioritize customer satisfaction by responding to inquiries promptly and resolving issues efficiently.
Global Expansion
If possible, expand your reach beyond your home market to tap into a broader audience.
Stay Updated
Keep an eye on emerging trends and technology. Regularly update your offerings to stay relevant.
Feelunique.com's journey from a small UK startup to an LVMH-owned beauty giant, with Sephora's acquisition in July 2021, is a testament to what focus, dedication, and a passion for beauty can achieve. So, if you want to make your mark in the beauty marketplace, take a leaf from Feelunique's book.
Get started with a marketplace like Feel Unique on Vendo!
How to quickly start your own multi-vendor marketplace on Vendo and go live in just a few days
- Sign Up and Start a Free Trial: Begin by signing up for Vendo's free trial to explore its features and capabilities.
- Configure a Storefront: Create a storefront that aligns with your brand identity, ensuring a cohesive and on-brand appearance.
- Onboard Brands: Invite your preferred brands or choose from Vendo's brand catalog to enrich your product offerings.
- Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demands.
- Start Selling: Link to your marketplace on your website, share it on social media, and include it in your newsletters to reach a broader audience.
- Get Paid Quickly: Get paid as soon as products are shipped by the vendors.
{{blog-card}}
