Depositphotos multi-vendor marketplace case study and how to start your own

Depositphotos.com is a super popular online marketplace where you can find tons of awesome stock photos, illustrations, and videos for designers and businesses. If you’d like to launch a similar business, Vendo makes it really easy and affordable to start your own online marketplace with digital products from a dozen of domestic brands. You can get your marketplace up and running quickly, sometimes in just a few days. It also takes care of the tricky parts, like managing stock and sorting out shipping, so you can get into the marketplace scene without all the hassle.

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Vendo is also a one-stop-shop for all your marketplace needs, providing you with a marketplace platform automating day-to-day operation, a catalog of brands to pick from or an ability to invite your own brands, merchandising and promotional tools, ability to sell through multiple channels (your existing website, emails & SMS, mobile app, social media), and ongoing daily support scaling your marketplace business.   

Depositphotos' Multi-Vendor Marketplace Success with a Focus on Its Affiliate Program

1. A Snapshot Start

Depositphotos.com launched into the digital world in 2009 with a clear goal: to provide a huge variety of high-quality stock photos, illustrations, and videos. It was all about giving creative pros and businesses an easy way to find the perfect visuals for their projects. Right from the start, they focused on quality and variety, quickly drawing in customers.

2. Growing the Gallery

In no time, Depositphotos' collection became massive. We're talking millions of images and videos, all easily searchable and super high quality. By offering such a wide range, they attracted a diverse crowd of users - from graphic designers to marketers. This vast library was a big draw for anyone needing professional visuals.

3. Expanding the Vision

Depositphotos didn’t just stick to stock photos. They expanded into vectors, illustrations, and even added a collection of music and sound effects. This expansion made them a one-stop shop for all kinds of digital media, widening their appeal even further.

4. Building a Community

They also focused on building a community around their marketplace. By offering tools and resources for photographers and designers, Depositphotos created a space where creatives could not only find what they needed but also learn and grow.

5. Staying Ahead with Technology

Embracing the latest tech, like advanced search algorithms and easy-to-use website design, Depositphotos made sure finding the perfect image was as simple as a few clicks. Their commitment to using tech smartly kept them ahead in a competitive market.

Depositphotos' Affiliate Program

Depositphotos has an affiliate program that lets bloggers, website owners, and influencers earn money. You share links to their content, and when someone makes a purchase through your link, you get a commission. It’s a neat way for people with a big online following to make some extra cash.

Emulating Depositphotos Marketplace Success: A Simple Guide

1. Find Your Niche

Like Depositphotos did with stock images, find a specific market need and focus on filling it. What’s something people are looking for but can’t find easily?

2. Quality and Variety Matter

Make sure whatever you’re offering is top-notch and diverse. A wide range of high-quality products or services can attract a broad audience.

3. Think Beyond Your Initial Offering

Be open to expanding your services, just like Depositphotos ventured into vectors and music. This can help you tap into new customer segments.

4. Foster a Community

Create a space where your users can engage and learn. This builds loyalty and keeps people coming back.

5. Leverage Technology

Use tech to enhance the user experience. Whether it’s a user-friendly website or a smart search feature, make it easy for customers to find what they need.

In short, focus on a niche, ensure quality and variety, expand wisely, build a community, and use tech to your advantage. That’s your roadmap to creating a marketplace success story like Depositphotos!

Get started with a marketplace like Depositphotos on Vendo!

START YOUR OWN MULTI-BRAND MARKETPLACE ON VENDO

• Book a demo call: We’ll set up your demo marketplace and populate it with products
• Customize your Storefront: We’ll help you craft a storefront that aligns with your brand identity, ensuring a cohesive and on-brand shopping experience for your customers.
• Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
• Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
• Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
• Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters.
• Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
• Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts.

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