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Case Study
Sep 5, 2023

Cooklist Mobile Shopping App Case Study

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Cooklist is a mobile shopping app that aims to simplify meal planning and grocery shopping for its users. Emulate their success by incorporating in-app shopping into your mobile app with Vendo. By adding your own marketplace in WebView, users can easily shop for exceptional products from domestic brands while you earn a substantial sales commission.

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With Vendo's comprehensive marketplace solution, you can focus on growing your business instead of managing day-to-day operations. Its platform automates daily operations, offers a catalog of brands to choose from, and enables you to invite your own brands. You'll also have access to merchandising and promotional tools, the ability to sell through multiple channels, and ongoing support to help scale your business.

Foxtrot Mobile Shopping App Success Story

  • Over 1 million downloads, indicating growing popularity.
  • 100,000 daily active users, highlighting consistent usage.
  • Tailored recipe recommendations based on user preferences and ingredients.
  • Efficient delivery and pickup options for a convenient shopping experience.
  • Average rating of 4.5 stars out of 5, reflecting high satisfaction rates.
  • 200% increase in sales compared to the previous year.
  • 60% of users make repeat purchases within the first three months.

Main Success Factors

Personalized Recommendations

Cooklist's personalized recipe recommendations provide users with tailored meal options based on their dietary preferences, cooking skills, and available ingredients. This feature sets the app apart from competitors and enhances user engagement.

Efficient Delivery and Pickup Options

Cooklist's efficient delivery and pickup options provide users with a convenient shopping experience, saving them time and effort. By offering flexible delivery options, the app caters to diverse user preferences.

User-Friendly Interface

Cooklist's user-friendly interface and smooth navigation contribute to its popularity among consumers. The app's intuitive design makes it easy for users to find what they need and plan their meals efficiently.

Customer Satisfaction

Cooklist places great emphasis on customer satisfaction, as reflected in its high average rating on app stores. By consistently meeting customer expectations, the app has built a loyal user base.

Marketing Strategies

Cooklist's marketing strategies have contributed to its growing user base and revenue growth. The app leverages social media platforms and influencer marketing to increase brand visibility and attract new users.

Suggestions for Replicating Success

By following these suggestions, businesses can align their practices with Cooklist's success factors and increase their chances of achieving similar positive outcomes.

Enhance Personalization

  • Utilize data analytics to understand user preferences and provide personalized recommendations.
  • Offer a wider range of dietary preferences and cooking skill levels to cater to diverse user needs.

Optimize Delivery Service

  • Invest in logistics infrastructure to further improve delivery speed and reliability.
  • Offer flexible delivery options such as express delivery or scheduled time slots to accommodate user preferences.

Continuously Improve User Interface

  • Gather feedback from users and implement improvements based on their suggestions.
  • Focus on enhancing usability and navigation to ensure a seamless experience for users.

Prioritize Customer Satisfaction

  • Implement a robust customer support system to address user queries and concerns promptly.
  • Gather feedback from users and implement improvements based on their suggestions.

Leverage Social Media Marketing

  • Develop effective marketing strategies to increase brand visibility, attract new customers, and retain existing ones.
  • Utilize social media platforms and influencer marketing to reach specific customer segments and drive app downloads.

Offer Incentives for Repeat Purchases

  • Introduce loyalty programs and incentives to encourage repeat purchases and increase customer retention.
  • Offer exclusive discounts, rewards, or freebies for loyal customers.

Expand Product Range

  • Continuously update and expand the recipe catalog to cater to evolving consumer needs and preferences.
  • Collaborate with popular chefs and food bloggers to offer exclusive recipes and meal plans.
Maximize your mobile app's ARPU with Vendo by integrating a feature that enables users to shop for incredible products from local brands. Elevate your affiliate sales commission to an impressive 20-30%, surpassing the industry standard for most affiliate links.

START YOUR OWN MULTI-BRAND MARKETPLACE ON VENDO 

  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your marketplace: We’ll help you craft a marketplace that aligns with your branding guidelines,
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 

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