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Case Study
Oct 5, 2023

Chewy multi-vendor marketplace success

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Chewy.com, the online pet supply marketplace, has become a household name in the ever-growing world of e-commerce. It's not just a success story; it's also a favorite among pet owners nationwide. What's their secret to winning hearts and achieving success? Well, it all boils down to their commitment to making customers happy, their interesting history, and their unique way of making pet supply shopping a breeze.

Vendo makes launching your very own multi-vendor marketplace easier and more cost-effective than ever before. You can kickstart your marketplace, much like Chewy.com, and start selling products from a variety of vendors in just a matter of days, all without the hassle of handling inventory and shipping logistics.

Vendo operates on a streamlined dropshipping model, taking the logistical complexities off your plate, so you can dedicate your efforts to the growth and expansion of your marketplace.

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A Short History of Chewy.com

Chewy.com was founded in 2011 by Ryan Cohen and Michael Day in Dania Beach, Florida. Their mission was clear: to provide pet owners with a convenient and customer-centric platform for all their pet needs. The company's name is a nod to a common behavior among pets - the act of chewing on something, often as a sign of curiosity and joy. From its inception, Chewy aimed to create an online shopping experience that mirrored the delight a pet feels when presented with a new chew toy.

How Chewy.com Grew

Chewy's rapid growth can be attributed to several key factors. From the outset, the company adopted a customer-first approach that set it apart from competitors. This included features like 24/7 customer service, an easy-to-navigate website, and a wide selection of high-quality pet products. The company also implemented a subscription model, allowing customers to schedule recurring deliveries of pet food and supplies, further enhancing convenience.

In 2017, Chewy was acquired by retail giant PetSmart, providing the company with even greater resources for expansion. This strategic move allowed Chewy.com to broaden its reach and enhance its product offerings while maintaining its customer-centric ethos. The company went public in 2019 and continued to grow exponentially.

What Sets Chewy.com Apart

Customer-Centric Approach

Chewy.com's unwavering commitment to customer satisfaction sets it apart. Their dedication to providing exceptional customer service, including empathetic support for pet owners facing challenging situations, has garnered immense loyalty.

Extensive Product Selection

Chewy offers an extensive range of pet products, from food and toys to medications and grooming supplies, making it a one-stop-shop for pet owners.

Subscription Services

The Autoship feature allows customers to schedule recurring deliveries, ensuring they never run out of essential pet supplies.

Knowledgeable Community

Chewy operates an online community where pet owners can seek advice, share stories, and connect with other pet lovers.

Speedy Deliveries

The company's efficient shipping and delivery system ensures that pet owners receive their orders promptly.

Why Customers Love Chewy.com

Customers adore Chewy.com for its personalized service, vast selection, and community-driven approach. They appreciate the convenience of ordering pet supplies online, especially with the Autoship feature, which eliminates the hassle of remembering to purchase pet essentials regularly. The company's dedication to pets' well-being and its pet-friendly policies, such as allowing returns on opened bags of pet food, has won the trust of pet owners.

How to Replicate Chewy’s Success

Customer-Centricity

Place the customer at the heart of your business. Offer exceptional customer service, responsive support, and convenient shopping experiences.

Wide Product Selection

Build a diverse product catalog to cater to the needs of your target audience, becoming a one-stop-shop for their requirements.

Community Building

Foster a sense of community around your brand. Provide a platform for customers to connect, share experiences, and seek advice.

Customer Feedback

Actively seek and act upon customer feedback, making improvements based on their suggestions and preferences.

Product Reviews

Encourage and showcase customer reviews and ratings to build trust and credibility among potential buyers.

Sustainability Initiatives

Embrace eco-friendly practices and product options to appeal to environmentally conscious consumers.

Get started with a marketplace like Chewy on Vendo!

How to quickly start your own multi-vendor marketplace on Vendo and go live in just a few days

  1. Sign Up and Start a Free Trial: Begin by signing up for Vendo's free trial to explore its features and capabilities.
  2. Configure a Storefront: Create a storefront that aligns with your brand identity, ensuring a cohesive and on-brand appearance.
  3. Onboard Brands: Invite your preferred brands or choose from Vendo's brand catalog to enrich your product offerings.
  4. Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demands.
  5. Start Selling: Link to your marketplace on your website, share it on social media, and include it in your newsletters to reach a broader audience.
  6. Get Paid Quickly: Get paid as soon as products are shipped by the vendors.

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