Chewy is an online pet supply retailer that specializes in selling a wide range of pet products, including food, toys, and accessories, catering to the needs of pet owners and animal lovers. If you’re looking for a Chewy affiliate program, maybe you’d like to consider starting your own marketplace with 3-5x higher sales commission. Here’s how.
Vendo eases the setup of your multi-vendor marketplace, reducing both cost and complexity. Embark on selling products from various vendors in no time, free from the hassle of inventory and shipping. And the sales commissions hover around 20-30% instead of 5%.
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Turn to Vendo for an all-in-one marketplace experience, offering an automation platform for daily tasks, a selection of brands or the option to add your own, merchandising and promotional tools, various sales channels (website, emails, SMS, mobile app, social media), and regular support for growing your marketplace.
Chewy Marketplace Success Factors
Chewy's success story in the online pet product marketplace is both impressive and inspiring, marked by strategic decisions and exceptional customer service. Here are the key points that outline their journey to success:
- Founding and Initial Struggles: Founded in 2011 by Ryan Cohen and Michael Day, Chewy began with their own cash and small loans. Initially, the duo faced rejections from venture capitalists due to competition concerns with Amazon and the shadow of Pets.com's failure. However, a turning point came in late 2013 when an investor, impressed by their surpassed sales projections, invested $15 million.
- Customer Service Focus: From the outset, Cohen and Day emphasized exceptional customer service. They invested heavily in call center teams and live chat representatives, responding to customer emails promptly.
- Rapid Growth and Expansion: Chewy's business grew at an incredible pace of 300% per year. They invested in technology and personnel, eventually setting up a 400,000-square-foot fulfillment center in Pennsylvania for more efficient operations. By 2016, Chewy's revenue had grown to $901 million, and the company employed 7,000 people across six warehouses.
- Acquisition by PetSmart and IPO: In early 2017, Chewy was acquired by PetSmart for $3.35 billion, the largest e-commerce acquisition at the time. Despite the acquisition, Chewy continued to thrive independently and went public in 2019 with a valuation of nearly $9 billion. By 2021, Chewy's valuation had risen to over $43 billion.
- Pandemic Response and Future Directions: Chewy capitalized on the increased demand for pet products during the pandemic. They expanded their offerings with a veterinary triage service and moved to a hybrid remote work model. Their focus on technology, supply chain, and inventory levels ensured they met customer demands efficiently during this period.
Chewy Affiliate Program
The Chewy Affiliate Program is a popular choice for pet-related influencers and content creators looking to earn additional income. Here are the key aspects of the program:
- Commission Structure: Affiliates earn a 4% commission on each sale they generate, with no minimum sale requirement or cap. For new customer purchases via your affiliate link, there’s a flat $15 fee regardless of the purchase amount.
- Cookie Duration: The program offers a 15-day cookie window, which means you have 15 days from the time a customer clicks on your affiliate link to make a purchase and earn a commission. This duration is relatively generous compared to many other affiliate programs.
- Marketing and Promotional Support: Chewy provides a range of marketing materials, including banner ads, product links, and exclusive promotions. Affiliates have access to a dedicated affiliate support team for any assistance they might need.
- Product Range: As an affiliate, you can promote a wide range of products from over 2,000 pet-related brands. This includes food and treats, toys, supplements, litter boxes, tanks, and terrariums, along with various other pet care items.
- Accessibility and Support: The program is free to join and offers 1:1 support with Chewy’s affiliate team. Affiliates also have access to a full dashboard through Partnerize for tracking and analyzing their performance.
Get started with a marketplace like Chewy on Vendo. Get 3-5x higher sales commission!
Vendo eases the setup of your multi-vendor marketplace, reducing both cost and complexity. Embark on selling products from various vendors in no time, free from the hassle of inventory and shipping. And the sales commissions hover around 20-30% instead of 5%.
START YOUR OWN MULTI-BRAND MARKETPLACE ON VENDO
- Book a demo call: We’ll set up your demo marketplace and populate it with products.
- Customize your Storefront: We’ll help you craft a storefront that aligns with your brand identity, ensuring a cohesive and on-brand shopping experience for your customers.
- Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
- Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
- Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
- Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters.
- Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
- Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts.
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