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Case Study
May 30, 2023

Cdiscount marketplace affiliate program

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Cdiscount is a French e-commerce platform that offers a wide range of products, including electronics, clothing, and household items, at competitive prices. If you’re looking for a Cdiscount affiliate program, maybe you’d like to consider starting your own marketplace with a 3-5x higher sales commission. Here’s how.

Vendo eases the creation of your multi-vendor marketplace, offering a more cost-effective approach. Start selling products from various vendors swiftly, without the intricacies of inventory and shipping management. And the sales commissions hover around 20-30% instead of 5-20%.

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Vendo stands as a complete solution for marketplace operations, with an automated platform, a catalog of brands or the option to add yours, merchandising and promotion tools, sales across multiple channels (including website, emails, SMS, mobile app, social media), and ongoing support for expanding your marketplace.

Cdiscount Marketplace Success Factors

Cdiscount, a prominent French e-commerce platform, has become a significant marketplace in the online retail space. Here's a summarized look at its success story and the reasons behind it:

  • Ease of Starting: Launching a digital storefront on Cdiscount is straightforward, with no initial registration fees or sales volume limits, catering to its 10.2 million active customers.
  • API Integration: Their API solution automates tasks like inventory management and order processing, enhancing efficiency and accuracy.
  • Strategic Partnerships: Cdiscount leverages a network of partners for setup, optimization, marketing, and customer service, aiding sellers throughout the sales process.
  • Commitment to Standards: Sellers must adhere to regulatory standards, maintain a customer complaint rate below 1%, and achieve a 99% on-time delivery rate.
  • Global Reach: The platform offers international selling options, allowing businesses to tap into global markets.

Cdiscount Affiliate Program

France has a significant online shopping population, with 42.5 million consumers. The average French shopper spends around €584 online per year. Cdiscount boasts 22 million visitors, 10 million active shoppers, and offers 100 million products from 13,000 sellers.

  • Affiliate Percentage: Cdiscount offers a range of digital advertising solutions including AI-driven predictive bidding and personalized product recommendations.
  • Customer Acquisition & Retention: It focuses on acquiring new customers and increasing the lifetime value of existing ones through dynamic retargeting.
  • Video Advertising: Cdiscount has successfully used video advertising to increase product awareness, achieving a 30% uplift in awareness through campaigns.
  • Dynamic Creative Optimization: They use real-time creative decisioning to scale ad visibility.
  • Commerce Data Utilization: Cdiscount employs a shopper graph to connect shopper IDs and commerce data, optimizing campaigns.

The affiliate program at Cdiscount appears to be well-suited for retailers and marketplace companies looking to scale and optimize their digital and physical asset monetization, particularly benefiting from its technological and data-driven advertising solutions.

Get started with a marketplace like Cdiscount on Vendo. Get 3-5x higher sales commission!

Vendo eases the creation of your multi-vendor marketplace, offering a more cost-effective approach. Start selling products from various vendors swiftly, without the intricacies of inventory and shipping management. And the sales commissions hover around 20-30% instead of 5-20%.

START YOUR OWN MULTI-BRAND MARKETPLACE ON VENDO 

  • Book a demo call: We’ll set up your demo marketplace and populate it with products.
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your brand identity, ensuring a cohesive and on-brand shopping experience for your customers.
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 

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