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Case Study
Oct 19, 2023

Carbon38 marketplace affiliate program

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Carbon38 is an online retailer specializing in high-end activewear and athleisure fashion. They offer a curated selection of stylish workout clothing and athleisure pieces from premium brands, catering to fitness enthusiasts and those seeking fashionable fitness apparel. If you’re looking for a Carbon38 affiliate program, maybe you’d like to consider starting your own marketplace with a 3-5x higher sales commission. Here’s how.

Starting a multi-vendor marketplace becomes less complicated and more budget-wise with Vendo. You can swiftly begin to feature products from a variety of vendors, free from the complexities of inventory and shipping. And the sales commissions hover around 20-30% instead of 3%.

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Vendo delivers a total solution for your marketplace needs, featuring an automated operational platform, a selection of brands or the option to introduce your own, tools for merchandising and marketing, various sales channels (including website, emails, SMS, mobile app, social media), and ongoing support for marketplace enhancement.

Carbon38 Marketplace Success Factors

Carbon38 emerged in the niche between high fashion and activewear. Co-founded by Katie Warner Johnson, a Harvard-educated ballet dancer, it represents a fusion of fashion and function, catering to the modern American woman with an upscale e-commerce platform.Here are key reasons behind its success story:

  • Inception and Growth: Since its inception in 2013, Carbon38 has become a multimillion-dollar business, featuring a mix of top labels and exclusive branded collections​​.
  • Fundraising and Brand Development: By September 2015, Carbon38 had raised $11 million in Series Seed fundraising and launched its first exclusive branded collection, combining active and elevated basics​​.
  • Product Success and Collaborations: The exclusive Takara Shine line, launched in August 2016, sold over 500,000 pairs, and the company also started collaborating with artists and designers​​.
  • Expansion and Fashion Influence: Carbon38 partnered with designer Jonathan Simkhai in January 2017 and launched its first ready-to-wear line, marking its entry into luxury fashion​​​​.
  • Customer-Focused Approach: A focus on customer relationships and a 99% order approval rate have been pivotal, along with a zero fraud loss record and a 3% revenue lift from order automation​​.

Carbon38 Affiliate Program

The Carbon38 Affiliate Program is ideal for those passionate about luxury active apparel and seeking to monetize their influence in the fashion and lifestyle sectors. Here are key aspects of Carbon38's affiliate program:

  • Commission and Incentives: Affiliates earn a 3% base commission on sales, with updated links and banners provided for promotion​​.
  • Product Diversity: Carbon38 features a wide range of products, including exclusive collections and top labels, offering affiliates a diverse array of items to promote.
  • Support and Collaboration: The program includes a dedicated affiliate team to assist with promotional strategies and maximize earnings.
  • Target Audience: Focused on modern, fashion-forward women, the program aligns well with influencers and content creators in the fashion and lifestyle niche.
  • Ease of Participation: Joining the program is straightforward, with accessible promotional tools and resources provided for effective marketing.

Get started with a marketplace like Carbon38 on Vendo. Get 3-5x higher sales commission!

Starting a multi-vendor marketplace becomes less complicated and more budget-wise with Vendo. You can swiftly begin to feature products from a variety of vendors, free from the complexities of inventory and shipping. And the sales commissions hover around 20-30% instead of 3%.

START YOUR OWN MULTI-BRAND MARKETPLACE ON VENDO 

  • Book a demo call: We’ll set up your demo marketplace and populate it with products.
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your brand identity, ensuring a cohesive and on-brand shopping experience for your customers.
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 

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