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Case Study
Jun 10, 2023

Airship mobile app case study

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Airship mobile app empowering brands to optimize the entire mobile app customer journey. Utilizing Vendo's in-app shopping functionality, a Airship-like app has the potential to seamlessly establish an additional revenue channel, adding value for both users and the platform. Drive user retention and revenue growth by integrating Vendo's platform through a WebView in your app, empowering users to discover and purchase products from domestic brands while earning a commission.

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Vendo's marketplace platform takes care of day-to-day operations seamlessly, offers a diverse range of brand options, and provides effective merchandising and promotional tools for successful campaigns.

Success factors of Airship mobile app

Pioneering Role: Airship's early involvement in powering the first commercial messages for apps established its leadership in shaping the mobile app experience landscape.

Data-Led Approach: The integration of a data-led approach across re-engagement channels, mobile wallet, SMS, email, and app UX experimentation has contributed to a holistic and effective user engagement strategy.

Industry Expertise: Airship's deep industry expertise has enabled the company to understand and cater to the evolving needs of global brands, positioning it as a trusted partner in mobile app experience optimization.

Trillions of Interactions: Having powered trillions of mobile app interactions for numerous global brands demonstrates the scale and impact of Airship's technology in driving customer engagement and loyalty.

No-Code Native App Experience: The introduction of no-code native app experience creation has empowered brands to enhance their app experiences without extensive development resources, fostering innovation and agility.

App Store Optimization (ASO): Airship's focus on ASO technology and expertise has contributed to improving app discoverability, driving organic user acquisition and maximizing the app's reach.

Digital Center of Customer Experience: Airship's technology has enabled apps to become the digital center of customer experience, emphasizing the pivotal role of mobile apps in brand loyalty and monetization.

Complete Solutions: The Airship App Experience Platform, combined with Gummicube's ASO technology and expertise, provides brands with a comprehensive set of solutions to optimize the entire mobile app customer journey.

Customer Value Focus: Airship's success is rooted in its commitment to driving greater value for all stakeholders involved, including brands, app users, and the broader mobile ecosystem.

Brand Loyalty and Monetization: By empowering brands to master the mobile app experience, Airship has played a key role in enhancing brand loyalty and enabling effective monetization strategies within the app environment.

Suggestions for Airship mobile app's growth

Enhanced Personalization: Implement advanced personalization features to tailor the app experience based on user preferences, behavior, and context, fostering deeper engagement and satisfaction.

Multi-Channel Engagement: Expand the app's capabilities to seamlessly integrate with a wider range of engagement channels, such as social media, chat apps, and emerging communication platforms.

AI-Powered Insights: Integrate AI-driven analytics and insights to provide actionable data for optimizing user engagement strategies and improving the overall app experience.

Interactive Push Notifications: Develop interactive push notification capabilities to enable two-way communication, allowing users to take actions directly from the notification itself.

A/B Testing for App UX: Incorporate A/B testing features to enable app UX experimentation, empowering businesses to refine and optimize the app's interface and functionality based on user feedback and behavior.

Voice and Conversational Interfaces: Explore the integration of voice and conversational interfaces to offer innovative and intuitive ways for users to interact with the app.

Augmented Reality (AR) Integration: Explore opportunities to integrate AR features into the app to provide immersive experiences and unique engagement opportunities for users.

Developer Tools and APIs: Offer robust developer tools and APIs to encourage third-party integrations, extensions, and customizations, expanding the app's capabilities and ecosystem.

Customer Journey Mapping: Provide tools for businesses to map and analyze the entire customer journey within the app, enabling them to identify pain points and opportunities for improvement.

Industry-Specific Solutions: Develop industry-specific solutions tailored to the unique needs of sectors such as retail, travel, finance, and healthcare, demonstrating a deep understanding of sector-specific challenges and opportunities.

Suggestions for other businesses to replicate Airship success

Customer-Centric Approach: Prioritize a customer-centric approach by understanding and addressing the specific needs and pain points of app users, fostering long-term loyalty and satisfaction.

Multi-Channel Engagement Strategy: Develop a comprehensive multi-channel engagement strategy that extends beyond the app to encompass various touchpoints, including social media, email, and messaging platforms.

Data-Driven Decision-Making: Embrace a data-driven approach to analyze user behavior, preferences, and engagement patterns, enabling businesses to make informed decisions and optimize the app experience.

Seamless Integration Capabilities: Offer seamless integration capabilities with existing marketing technology stacks, customer relationship management systems, and other relevant platforms to enhance the app's functionality and reach.

Continuous Innovation: Foster a culture of continuous innovation to stay ahead of evolving user expectations and technological advancements, ensuring that the app remains relevant and competitive.

Personalization and Contextualization: Implement robust personalization and contextualization features to deliver tailored experiences that resonate with individual users, driving higher engagement and satisfaction.

User Feedback Mechanisms: Establish effective mechanisms for gathering user feedback and insights to identify areas for improvement and innovation within the app experience.

Cross-Functional Collaboration: Encourage cross-functional collaboration between marketing, product development, and customer experience teams to align strategies and deliver a cohesive app experience.

Industry Thought Leadership: Establish thought leadership in the mobile app engagement space by sharing insights, best practices, and case studies to guide businesses in optimizing their app strategies.

Strategic Partnerships: Form strategic partnerships with technology providers, industry leaders, and customer experience experts to leverage complementary expertise and expand the app's value proposition.

Boost your mobile app's ARPU with Vendo, empowering users to discover excellent products from homegrown brands. Triple your affiliate sales commission to 20-30%, surpassing typical rates by 3-5 times.

START YOUR OWN MULTI-BRAND MARKETPLACE ON VENDO 

  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your marketplace: We’ll help you craft a marketplace that aligns with your branding guidelines,
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 

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